RAY Lighting Ltd Announces Exclusive UK Distribution Agreement with AWE Europe Ltd
RAY Lighting announced today that AWE, distributor to the world’s best AV brands, will now be offering the full range of RAY Lighting’s healthy, Full Spectrum lighting products, effective September 2025.
The partnership provides RAY Lighting a proven, specialist channel to accelerate its continuing UK growth, whilst strengthening AWE’s position as a complete solutions provider for smart home professionals.
“We choose the companies we work with very carefully – we only represent top quality brands that bring tangible value to our network of custom installers, retailers, and smart home electricians. RAY’s product quality, design ethos, and commitment to innovation, combined with the sound science of the health aspects of these products, made them an obvious choice. This partnership is about giving our customers the lighting tools they need to elevate their installations,”
Stuart Tickle, Managing Director, AWE Europe Ltd
Expanding into high quality lighting opens up new conversations and sales opportunities for installers, retailers and ‘smart sparks’ alike, whilst ensuring end users, maximise the overall sensory quality of their space.
RAY Lighting founders, Jason Wilkin and Simon McCune, are passionate about beautiful, healthy lighting that creates a positive physical and emotional response in a space. Its innovations have taken Circadian Friendly, BlueBalance™, Flicker Free lighting to new levels as they focus on recreating the visual qualities and biological benefits of natural sunlight.
“Having worked in premium AV installation before I started RAY, I kept struggling with the ‘feeling’ of LED light – even when we were using the best products on the market,”
explains Jason, Technical Director. “Simon shared my instincts and together we began to address the core problems of excess blue, flicker and the need for a better-balanced spectrum within LED. Only in more recent years has science begun to reveal just how important these things are to our physical, mental and biological health. Meanwhile understanding and demand amongst end users is growing exponentially. These are exciting times.”
“This is a key step in our growth, and a big step in best serving installers,”
says Simon McCune, Sales Director, Ray Lighting Ltd. “More and more custom installers are reporting that their customers are asking for healthy lighting, and as they grow their lighting supply business, they have been coming to us as leaders in that area. As a small company, a gateway to reaching wider audiences is vital. We love that AWE position themselves to best serve dealers’ needs through their expertise and experience, offering training and really sharing the stories behind their brands and the individual products. We don’t want to lose that as we grow.
“Intelligent installers are increasingly offering lighting solutions as margins can be good, but light is also the ultimate provider of that all important ‘wow factor’ when it comes to the client handover. And with the many high-quality features of the RAY range, we are confident this is what we are giving our installers.”
Stuart Tickle, Managing Director, AWE Europe Ltd
Why RAY?
A Healthier, Smarter Lighting Choice
RAY Lighting offers more than just premium fixtures – their technology is rooted in human-centric design, developed to enhance wellness, performance, and aesthetics:
- BlueBalance™ Technology limits disruptive blue light peaks, supporting healthier circadian rhythms, better sleep, and improved mood.
- A custom full-spectrum phosphor overlay ensures exceptional colour rendering (CRI 98+), delivering stunning visual clarity ideal for interior design and AV environments.
- Flicker Free Bridging Technology, reducing eye strain and headaches — even in retrofit GU10 lamps.
These features – combined with seamless integration into lighting control platforms such as Lutron, Rako, and Control4, and sleek modular systems – make RAY a perfect solution for modern smart homes.
What This Means for the Trade
From September 2025, AWE customers will gain full access to RAY’s residential product lineup, supported by AWE’s industry-leading service, training, and demonstrations. Stock will be available through AWE’s warehouse and showcased at the company’s Epsom show apartment.
This partnership gives UK professionals a healthier, smarter, and visually superior lighting option – perfectly suited for high-end residential and hospitality environments.
Discover the RAY Advantage
Visit: https://ray.lighting
Read more: https://ray.lighting/blog/
Contact: www.awe-europe.com
Together, AWE and RAY Lighting are illuminating the path to more vibrant, wellness-focused, and intelligent living spaces.
